Cue Duels

Logo and brand design for the up-and-coming billiards tournament organization

The brief

Create a logo for the competitive billiards organization Cue Duels, which will primarily serve users in app in their worldwide tournament structure. Players will use the app to structure real life competitions and track placements. Cue Duels will rival the only known billiards tournament organization, the American Poolplayers Association.

The brand should feel modern, fun, striking and impactful. The color palette should have a full range version to include all pool balls and a minimal version for general use.

The approach

I experimented with ways to incorporate the letters “C” and “D” and pool cues, balls, and shields to tie in the brand name and identity. The shield direction spoke to me as it conveyed the duel aspect in an impactful way. I kept it modern with simplicity and symmetry, and I tilted the design at a slight angle to evoke a playful nature as a nod to the phone app game aspect.

Uses

The client’s plans for the logo and branding elements include the following:

  • Merchandise – apparel, coasters, poker chips, signage and vinyl stickers for Cue Duel tournament locations, banners and flyers

  • Phone application – logo and icon usage